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Focus on ensuring high website usability and performance first, then work on extra graphic design elements. A tedious and overly complicated login form can turn off a customer before they've even made a purchase, preventing a long time customer and removing them from a business' line of communication.  Enable ‘guest checkout’ for first-time shoppers and prompt them to register an account with you after completing their purchase . A product page like Nikon’s is streamlined and easy to use, giving visitors a broad overview of their products while allowing for specificity and comparisons. Every BigCommerce theme is responsive, mobile- and SEO-friendly, and optimized for usability. Using a premade theme is a shortcut to designing a great ecommerce website at a lower cost. How do you layout a project plan? The project objectives and goals. Your chosen project methodology/framework. The final deliverables and acceptance criteria. Key scope risks and countermeasures. Sum