17 Strategies For Increasing Your Online Sales

Focus on ensuring high website usability and performance first, then work on extra graphic design elements. A tedious and overly complicated login form can turn off a customer before they've even made a purchase, preventing a long time customer and removing them from a business' line of communication. 

Enable ‘guest checkout’ for first-time shoppers and prompt them to register an account with you after completing their purchase. A product page like Nikon’s is streamlined and easy to use, giving visitors a broad overview of their products while allowing for specificity and comparisons. Every BigCommerce theme is responsive, mobile- and SEO-friendly, and optimized for usability. Using a premade theme is a shortcut to designing a great ecommerce website at a lower cost.

How do you layout a project plan?

1. The project objectives and goals.
2. Your chosen project methodology/framework.
3. The final deliverables and acceptance criteria.
4. Key scope risks and countermeasures.
5. Summary of milestones.
6. An overview of the project timeline and schedule-based risks.

Small businesses are sole proprietorships, partnerships or corporations that sell products or services and make less money and have fewer employees than large multinational corporations. The U.S. Small Business Administration further defines a small business in terms of employment or average annual receipts over time (ranging from $1 million to over $40 million). 

Despite the growth of online retail, many shoppers still prefer brick-and-mortar. Forrester projected that most retail sales will continue to come from physical stores, estimating that they will still account for 72% of U.S. retail sales in 2024. In the United States, the Federal Trade Commission and the Payment Card Industry Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy.

Why many e-commerce businesses struggle

Each of these five elements relies on each other to construct a quality ecommerce site. Study your customer lifecycle, analyze their browsing habits if you are redesigning or conduct usability tests with a focus group. Learn as much as you can about their browsing habits, then incorporate those findings into your design.

• With the growth of online marketplaces and hoards of choices available to consumers, it’s tough to get the attention you need to drive traffic and revenue.


• Sometimes a brand inspires customer loyalty with their company beliefs, instead of their sales tactics.
• That will improve the user experience while also improving your worth to Google.


• Unlike B2C, B2B ecommerce encompasses sales made between businesses, such as a manufacturer and a wholesaler or retailer.


• Whether you’re a seasoned online merchant or an aspiring entrepreneur, digital products are a promising avenue for selling online.


• Grenson’s About Us page is an excellent example of a company telling the story of their history and heritage while selling the future.

Offering a unique promo code encourages customers to return and makes the offer feel exclusive and like they’re getting something that isn’t available to everyone. To get started, find a referral program platform, then use these tips to drive sign-ups. Build a “forum” or “community” section on your website where users can come together or host some events to draw out a crowd for a good time.

Ecommerce Website Design 101

You may be surprised to find that parts of your marketing strategy that seem like conversion duds actually have a big influence on your online sales. If that’s the case, you should double-down on content marketing and pour some money into Facebook remarketing too (see Tip #1, below). Generally speaking, it’s just a great shopping experience – which is why I’ve been buying my hardware from Newegg for years. 

With1 in 4 customers using mobile devices to make purchases, your online store should be easy to navigate and purchase from when using a mobile device. Use an eCommerce platform that has responsive design, which means it makes websites render properly on a smartphone. Your customers can buy products with whatever device is in their hands, at any time that is convenient for them.

What is an organizational plan?

What is Organizational Planning? Organizational planning is the process of defining a company's reason for existing, setting goals aimed at realizing full potential, and creating increasingly discrete tasks to meet those goals.